AI & Digital Products

Speaker:

Karteek (Mack) Makena, MBA

Senior Product Leader | Applied AI Expert

Mack is a Senior Product Leader at Alberta Motor Association with over 8 years of experience

leading digital transformation initiatives. He specializes in applying artificial intelligence (AI) and

design thinking to solve real-world problems, elevate customer experiences, and drive

innovation across industries.

In addition to his professional work, Mack is also an AI educator and advocate for social good.

He designs and delivers free training programs that make AI and digital skills accessible to

underserved communities. His mission is to promote responsible, inclusive technology and

empower individuals with the knowledge and tools to thrive in a rapidly evolving world.

Bio:

Karteek (Mack) Makena, MBA is a Senior Product Leader at Alberta Motor Association with over

8 years of experience driving digital transformation. Mack applies AI and design thinking to

solve complex problems and create innovative, user-centered solutions. As an AI educator and

advocate for social good, he delivers free training programs that make AI and digital skills

accessible to underserved communities.

Abstract:

Creating AI-powered digital products offers a transformative opportunity to modernize services, streamline operations, and enhance safety across industries. These tools can deliver smarter, more personalized experiences to users and stakeholders.

One key area is customer engagement. AI chatbots and virtual assistants provide 24/7 support, answer FAQs, and guide users through claims, renewals, or service requests. Predictive analytics can anticipate user needs, offering tailored recommendations, discounts, or alerts.

In logistics and traffic management, AI analyzes real-time data from connected systems to optimize routing, reduce congestion, and improve response times. For organizations involved in policy or advocacy, machine learning can sift through legislative data and public sentiment to inform strategic decisions.

AI also enables safety innovations. By integrating computer vision and behavioral analysis, digital tools can detect distracted behavior, monitor fatigue, or provide real-time coaching. These insights can be used to shape public campaigns or improve training programs.

Finally, AI supports sustainability goals by modeling emissions data, promoting electric vehicle adoption, and identifying eco-friendly patterns.

By investing in AI-driven digital products, organizations can improve operational efficiency, deliver more value to users, and position themselves as forward-thinking leaders in their field.

Do join us in person for beverages, finger food and great conversations around AI, Data Governance and Data Management. Meet prospective employers, create new business and tech contacts and help us build the ecosystem for business success in Alberta.

Online options available for those unable to attend in person.