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Event Details & Registration

Thu, Apr 25


Nexen Theater - Y240

DAMA Monthly Meeting April 25 (Nexen Theater Y240)

How to become a data driven powerhouse. In the era of digital and data disruption, organizations grapple with the promise and perils of transformation. We discuss how to overcome the barriers (technical, cultural, personnel) that restrict transformation.

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DAMA Monthly Meeting April 25 (Nexen Theater Y240)
DAMA Monthly Meeting April 25 (Nexen Theater Y240)

Time & Location

Apr 25, 2024, 5:00 p.m. – 7:00 p.m. MDT

Nexen Theater - Y240 , 11720 103 St Nw Room Y240, North Central Edmonton Alberta T5g 0y2

About the event

Note: change in venue.  We return to the NEXEN Theater in the Spartan Center for the April Chapter meeting

Join us for some finger food and drinks and opportunity to join your peers for conversation, networking and great presentations on data management and datal transformation.

Speaker Rod Schatz

Title: Breaking the Illusion: Unmasking the Myth of Data Transformation

 Abstract: In the era of digital and data disruption, organizations grapple with the promise and perils of transformation. As a seasoned practitioner, we delve into the heart of the matter: Can all firms truly metamorphose into data-driven powerhouses? Our hypothesis challenges the prevailing optimism. Join us as we explore the barriers—both tangible and intangible—that thwart this metamorphic journey. From legacy anchors to cultural inertia, we dissect the reasons why most firms remain ensnared in the cocoon of the status quo. Brace yourselves for a candid discussion that transcends buzzwords and confronts reality. The chrysalis awaits; will your organization emerge as a butterfly or remain a caterpillar? Remember, the truth often lies beneath the surface, and our mission is to unveil it.

 Bio: Rod brings over two decades of expertise in formulating, executing, and delivering comprehensive enterprise strategies and technological solutions across a spectrum of sectors. His forte encompasses tailoring bespoke software solutions, integrating commercial off-the-shelf (COTS) products, and designing robust enterprise architectures. Rod's acumen in process re-engineering, automation, governance, and information management strategies has been instrumental in propelling organizations towards operational excellence and innovation.  In his recent tenure as a senior executive, Rod has been pivotal in enhancing the technological capabilities of several organizations. His approach, characterized by the adoption of best practices and right-sized methodologies for project delivery, has consistently resulted in the realization of business objectives and beyond. His strategic initiatives have not only matured IT operations but have also fostered environments where technology acts as a catalyst for business growth.  Rod's mastery over the nuances of digital information has enabled him to lead and deliver projects that navigate the complexities of today's data-driven landscape. He has been a guiding force for clients grappling with the integration of data into their strategic frameworks, encompassing people, processes, and technology. By melding strategic planning with effective communication and change management, Rod ensures that technological implementations are perfectly aligned with an organization's strategic vision, thereby guaranteeing impactful outcomes.  

An accomplished author, Rod has contributed to the literature on digital disruption and its transformative impact on business models. His visionary work extends to the establishment of three industry-leading information management capabilities from the ground up, including comprehensive information management systems, business intelligence, and artificial intelligence platforms.  His experiences offer invaluable insights into the practicalities of implementing technology solutions that not only solve immediate challenges but also set the stage for sustained future growth.


  • Non-Member Admission

    Tax: +$0.71 GST+$0.38 service fee
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  • Member Admission

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  • Student / Under_employed

    Tax: +$0.24 GST+$0.13 service fee
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