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DAMA Edmonton 11th Annual Conference

Wed, Nov 12

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NAIT Productivity Innovation Center

11th conference theme is "AI Evolution: from chaos to order" How to use DATA Intelligence to drive value for your company - a boutique conference for experienced AI, Data Science, Machine Learning and Data Management Professionals. Workshops, Conference events and Certification.

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DAMA Edmonton 11th Annual Conference
DAMA Edmonton 11th Annual Conference

Time & Location

Nov 12, 2025, 8:00 a.m. MST – Nov 15, 2025, 6:00 p.m. MST

NAIT Productivity Innovation Center, 10210 Princess Elizabeth Ave NW, Edmonton, AB T5G 2J3, Canada

About the event

11th Annual DAMA Edmonton Conference Theme: "AI Evolution – From Chaos to Order"

Join us for the 11th Annual Conference, a boutique event tailored for leaders and professionals in AI, Data Science, Machine Learning, and Data Management. This year’s theme, “AI Evolution: From Chaos to Order”, highlights how organizations can transform disruption into clarity, governance, and innovation.

November 12-15 Conference  Schedule: Click Here: (Nov 13-14 Schedule)

November 12-15 Conference & Workshop Speakers: Click Here: (BIOs and Pictures)


The major trends for the coming year are:

  • Generative AI & AI Agents 

  • Data Strategy, Governance & Leadership 

  • Modern Data Architecture & Engineering

Our world-class speakers include Osmar Zaiane (led Alberta Machine Intelligence Institute (AMII.ca) for over 10 Years), Guillaume Colley (Cavallo Technologies), Peter Aiken (President, DAMA International), Dr. Joe Perez (NC DHHS, CogniMind), Victor Povar (IBM), Sherry Hidalgo (Shaw), Kristian Bainey (K-PIC Systems), Bruce Matichuk (MedWatch), Mona Elyas, Rania Waseef (InnovaCOE, KIK), Robert Seiner (KIK), Malcolm Hawker(Profisee), Knut Ulsrud (KPMG), Solange Gagnebin(UofA), Mark Madsen (Third Nature), Louis Francescutti (Bridge Healing, UofA), Maryam Mirzaei (NAIT), Kewal Dhariwal (ICCP), Eric Dressler, (DAMA Edmonton) and many other industry leaders.

What to expect:

  • Workshops led by top experts (Nov 12, and 15)

  • Conference sessions featuring case studies and emerging insights (Nov 13-14)

  • Certification opportunities to strengthen your professional profile (Nov 15 - Pay-if-you-Pass, Zero Risk)

Designed for experienced professionals, this conference offers deep learning, powerful networking, and practical strategies to harness AI’s potential.

Additional workshops and interviews: resume review and assessment, aimed at helping you attain new skills, enter emerging job roles, and how to handle job interviews with mentorship from experienced HR companies and the CIPS Alberta ICT Mentorship program for immigrants

Many vendors showcase new products/services, and education institutes at booths will help you attain insights into training and education aimed at micro-credentials and certification programs.


Nov 12:

Preconference workshops on

  1. AI, Generative AI, AI Agents-workflow, Transformers and much more. (Bruce Matichuk) (Full Day)

  2. Data Analytics- hands on Modeling Data for a variety of needs (Mona Elyas) (Full Day)

  3. Core principles of data literacy and artificial intelligence (AI) - Rania Waseef (AM)

  4. AI Driven Project Management and using AI creatively (Kristian Bainey) (PM)

  5. Data-Enabled Innovation: Building the Future-Ready Enterprise (Avi Sheshachalam)

  6. Design do/don't with AI Smart Things: the successive levels of context and embedding of systems in systems (Mark Madsen) 5pm-7pm An evening workshop.



Nov 13: (7.30am- 5.10pm) Presentations: Keynotes and Best Practices (Note: Agenda and Speakers are subject to Change)

  • 7.45am-8.30: Light Breakfast

  • 8.30am -9.00am Guillaume Colley (Cavallo Technologies Inc.) More Than Chatbots: Operationalizing GenAI in the Enterprise

  • 9.00am-9.55am: KEYNOTE:  Osmar Zaiane (UofA) - "Why Did the AI Decide That? Explaining Machine Learning with Rules and Counterfactuals"

  • 10.00am-10.45am: David Almond, (MacEwan University) - "Digital Sovereignty in the New World" 

  • 10.45am-11.15am Coffee Break and Networking

  • 11.15am - 12.10pm: Malcolm Hawker (Profisee) - "The Data Hero Playbook: Transform Your Data Career With a Growth Mindset"

  • 12.15pm-12.55pm - Lunch and Networking

  • 1.00pm-1.55pm:  KEYNOTE: Victor Povar (IBM) - "Agentic AI: Navigating the Path from Experimentation to Value"

  • 2.00pm - 2.50pm: Sherry Hidalgo (Shaw Industries) - "How Shaw Industries Built a Data Governance Program in 90 Days"

  • 2.50pm-3.15pm Coffee Break and Networking

  • 3.15pm-4.10pm: Louis Francescutti (Bridge Healing and AI Health Management) - "Smart Triage: JOAN, an AI Chatbot for multilingual ED homeless screening and housing placement."

  • 4.15pm-5.10pm: Knut Ulsrud (KPMG) - "Proven Strategies for Effective AI Model Management"

  • 5.15p-6.45pm Attendees Reception

  • 7.00pm-Onwards: Speakers Dinner - (by invitation only)


Nov 14  (Note: Agenda and Speakers are subject to Change)

  • 8am-8.55am: Light Breakfast

  • 9.00am-9.55am: KEYNOTE: Peter Aiken (DAMA International, AnythingAwesome) - "AI Handle With Care"

  • 10.00am-10.45am: Mark Madsen (Third Nature) - "Beer, Diapers & Data Talk - stories and situational meaning and skepticism in data science."

  • 10.45am-11.15am Coffee Break and Networking

  • 11.15am - 12.10pm: Robert Seiner (KIK) & Rania Waseef (InnovaCOE, KIK) - "Change Management Powered Data Governance: Establishing and Scaling Governance with Strong Data Fluency Program and Centers of Excellence"

  • 12.15pm-12.55pm - Lunch and Networking

  • 1.00pm-1.45pm: KEYNOTE: Dr. Joe Perez (NC DHHS, CogniMind) - "Driving Decisions with Data: Delight or Disaster" using the Look, Link, Listen, Leverage, and Learn framework."

  • 1.45pm - 2.30pm: Stan Swartz- Confined Space Robotics (CSR) - Beyond Path Planning: How Robotic Point-Cloud Data Becomes a Strategic Information Asset

  • 2.30pm-2.50pm: Coffee Break and Networking

  • 2.50pm-3.35pm: Industry case studies: Medical Industry - Galya Westler)"Part 1: Reimagining Patient Engagement: How 3D Holograms and AI Companions Transform Healthcare Communication”; "Part 2: make AI responsible decisions in your organization.”

  • 3.35pm-4.20pm:  Industry Case Studies: Maryam Mirzaei (Responsible AI) - “Bridging Data and Intelligence: Practical Pathways to AI Adoption in Industry”

  • 4.20pm-5.00pm Door Prizes


Nov 15  (Workshops)

  • 8.30am-8.55am Light Breakfast

  • 9.00am-12.00pm: AI Applications: Starting Your AI Company (Bruce Matichuk)

  • 9.00am-12.00pm: Data cleaning concepts - a fun session: Focus "So someone in IT gave you data and now what do I do with it?" (Mark Madsen)

  • 9.00am-12.00pm: Exam Preparation for 5 Certifications: AI, Big Data, Business Intelligence, Data Management, and Data Governance. (Kewal Dhariwal)

  • 12.00pm-12.30pm - Light Lunch (Soup & Sandwiches/Wraps)

  • 12.30pm-6.00pm: Certification Examinations, "Zero Risk" – "Pay if you pass", Take up to 3 examinations in the one afternoon, full performance profile available for each exam taken - pass or fail. A really inexpensive and private skills assessment that you can use for your professional development, career planning and training plan.

  • 12.30pm - 4.30pm: Careers in AI & Data Science Introduction: featuring an overview of positions such as ML Engineer, Data Scientist, and Analyst (Eric Dressler)



CORPORATE SPONSORSHIP LEVELS & BENEFITS


Platinum Sponsorship

($7,500)

  1. Sponsor’s logo, 100 word description, and links prominently displayed on all conference web pages.

  2. Sponsor’s logo prominently displayed and mentioned in all conference promotional material and media.

  3. Two full pages of sponsor’s ad in conference program.

  4. One half-hour keynote speaking slot is provided during the conference.  The keynote will be carried live across Canada

  5. Corporate banner and marketing collateral at the registration desk.

  6. Best placement for sponsor’s ad on the main theatre’s screen during conference.

  7. Sponsor’s promotional and marketing material in delegates’ bags.

  8. Sponsor is acknowledged at the opening and closing of the conference.

  9. Three free conference registrations.

  10. Two free booth space (or one large one) for the exhibition of sponsor’s products and services.

  11. Opportunity to co-sponsor lunch and to speak during lunch.


Gold Sponsor

($5,000)

  1. Sponsor’s logo, 50 word company word description and links conspicuously displayed on all conference web pages.

  2. Sponsor is mentioned in all convention promotional material and media.

  3. One full page of sponsor’s ad in the conference program.

  4. Excellent placement for sponsor’s ad on the main theatre’s screen during conference.

  5. Sponsor’s promotional and marketing material in delegates’ bags.

  6. Sponsor is acknowledged during the opening and closing of the conference.

  7. Two free conference registrations.

  8. One free booth space for the exhibition of sponsor’s products and services.

  9. Opportunity to co-sponsor lunch.


Silver Sponsor

($3,500)

  1. Sponsor’s logo and links displayed on all convention web pages.

  2. Sponsor is mentioned in all conference promotional material and media.

  3. Half page of sponsor’s ad in the conference program.

  4. Excellent placement for sponsor’s ad on the main theatre’s screen during conference.

  5. Sponsor’s promotional and marketing material in delegates’ bags.

  6. Sponsor is acknowledged during the opening and closing of the conference.

  7. One free convention registration.

  8. One free booth space for the exhibition of sponsor’s products and services.

  9. Opportunity to co-sponsor breakfast.


Bronze Sponsor

($2,500)

  1. Sponsor’s logo and links displayed on all conference web pages.

  2. Sponsor is mentioned in all conference promotional material and media.

  3. One-quarter page of sponsor’s ad in the conference program.

  4. Good placement for sponsor’s ad on the main theatre’s screen during conference.

  5. Sponsor’s company leaflet in delegates’ bags.

  6. Fifty percent discount on booth space.

  7. Opportunity to co-sponsor coffee.


Sponsor Coffee/Lunch

$1,500

  1. Sponsor’s logo and links displayed on all conference web pages.

  2. Sponsor is mentioned in all conference promotional material and media.

  3. Sponsor's logo on each table during Coffee/Lunch

  4. 50% discount on Booth Space


Conference Floor Exhibition Booth

($750)

  1. Opportunity to visit one-on-one with conference attendees during the conference.

  2. Educate conference attendees about exhibitor’s products and services.

  3. Opportunity to network and cultivate with conference sponsors, fellow exhibitors, and conference attendees.

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